Brand Earth - the new advertising playground
Just as we got excited about the cool new mapping features - Google’s GoogleEarth, Yahoo’s YahooMaps and Microsoft’s Virtual Earth (forthcoming)…
Now the NYTimes* reports that these web-based maps will be the next growth area in online advertising! How come? Programmers will be able to write code that links data to the maps thus allowing advertising to be embedded in maps.
Says Chris Churchill, CEO of Fathom Online, aptly: "There are billions of dollars of commerce down the road," **
Life is short, the road is long. And now even our maps will advertise to us as we attempt to go on our merry way!
* "Marrying Maps to Data for a New Web Service", John Markoff (subscription based link)
**Source
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