User centered design…

It’s been a ‘fun’ time at work this week when we launched a new version of our online platform. There are so many different languages and assumptions between all the different groups: product, marketing, designers, engineers…but at the end of the day what you want is a product that users find well, usable. And love to use!

…Anyway, in my frustration with bug fixes (and probably a bit of wanting to get my own way…) it made me remember a slide (yes, gasp, an overhead slide!) I’d seen in my university days, that I probably still have in a box somewhere.  It amused me then but it amuses me ever more today!

tree_swing_70s

image via tree swing diagrams – you can find a whole range there or you may want to be really cool and make your own labels…

PS thanks to E for reminding me of this image over lunch…

2 Responses to “User centered design…”

  1. Colby Says:

    we used to use this example regularly (back in the old days of the 70′s and 80′s) as rationale for why it was necessary to have a clear, written brief with all projects – preferably with some visuals for examples

    with that clear brief, you could then evaluate performance

  2. john Says:

    Very nice site!

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