Archive for the ‘branding’ Category

Beyond the Problem: Start with Future Vision

Tuesday, September 26th, 2006

"What is the future vision we are climbing towards? - What is a future outcome I would like to be part of?"
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A rabbi is watching a group of young boys attempt to climb a very flimsy ladder to the top of a tree. Each boy takes his turn and each, at some point, falls back to the ground. Yet [...]

Brand Earth - the new advertising playground

Tuesday, July 19th, 2005

Just as we got excited about the cool new mapping features - Google’s GoogleEarth, Yahoo’s YahooMaps and Microsoft’s Virtual Earth (forthcoming)…
Now the NYTimes* reports that these web-based maps will be the next growth area in online advertising! How come? Programmers will be able to write code that links data to the maps thus allowing advertising to be embedded in maps.
Says [...]